Termen & Begrippen
Marketing
- Call-to-Action (CTA)
- Attributiemodel
- Funnel
- Organisch Verkeer
- Bouncepercentage
- Segmentatie
- Drip Campagne
- Social Proof
- A/B Testing
- Top of Funnel (TOFU)
- Content Marketing
- Cost Per Click (CPC)
- User Generated Content (UGC)
- Inbound Marketing
- Cost Per Lead (CPL)
- Account-Based Marketing (ABM)
- Leadgeneratie
- Lead Scoring
- Acquisitiekosten
- Return on Investment (ROI)
- Retargeting
- Lead Magnet
- Landingspagina
- Personalisatie
- Demand Generation
- Virale Marketing
- Doelgroep
- Conversiepercentage
- Marketing Qualified Lead (MQL)
- Lead
- Key Performance Indicator (KPI)
- Marketing Automation
- Unique Value Proposition (UVP)
- Zoekmachine Optimalisatie (SEO)
- Lead Nurturing
- Merkbekendheid
- Customer Lifetime Value (CLV)
- Verkeersbron
- Betrokkenheidspercentage
- Net Promoter Score (NPS)
Sales
- Commissie
- Objectbehandeling
- Sales Enablement
- Cross-Selling
- Upselling
- Enterprise Sales
- Sales Qualified Lead (SQL)
- Gatekeeper
- Proof of Concept (POC)
- Territory
- Annual Contract Value (ACV)
- Pipeline
- Sales Development Representative (SDR)
- Account Executive (AE)
- Lead Kwalificatie
- Sluitingspercentage
- Business Development Representative (BDR)
- Champion
- Cold Calling
- Winstpercentage
- Pitch
- Customer Acquisition Cost (CAC)
- Sales Cadence
- Monthly Recurring Revenue (MRR)
- Sales Acceleration
- Trial Close
- Forecasting
- Pipeline Coverage
- Annual Recurring Revenue (ARR)
- Verlenging
- Bottom of Funnel (BOFU)
- Waardepropositie
- Opportunity
- Solution Selling
- Onboarding
- Beslisser
- Quota
- Deal Flow
- Outbound Sales
- Discovery Call
- Prospect
- Churn Rate
- Customer Relationship Management (CRM)
- Stakeholder
- Inbound Sales
Klantenservice
- Kennisbank
- Deflection
- Agent
- Interactive Voice Response (IVR)
- Wachttijd
- Proactieve Support
- Case
- Macro's
- Workforce Management (WFM)
- Omnichannel
- Kwaliteitsborging (QA)
- Contactmoment
- Zelfbediening
- Contactcenter
- Triage
- First Response Time (FRT)
- Chatbot
- Live Chat
- Netto Retentie
- Helpdesk
- Wachtrij
- Customer Satisfaction Score (CSAT)
- Multichannel Support
- Terugbelverzoek
- First Call Resolution (FCR)
- Service Level Agreement (SLA)
- Oplostijd
- Escalatie
- Casebeheer
- Routing
- Average Handle Time (AHT)
- Customer Effort Score (CES)
- Tier 2 Support
- Ticket
- Scripts
- Tier 1 Support
Customer Experience
- Sentimentanalyse
- Detractor
- Klantreis
- Emotionele Connectie
- Frictie
- Customer Success
- Loyaliteitsprogramma
- Experience Design
- Promotor
- Klantportaal
- Moments of Truth
- Contactmoment Optimalisatie
- Klantreiskaart
- Gepersonaliseerde Ervaring
- Waarde Levering
- User Experience (UX)
- Feedback Loop
- Pijnpunt
- Klantfeedback
- Ambassadeur
- Merkbeleving
- Passieve Klant
- Klantloyaliteit
- Onboarding Ervaring
- Klantgezondheidsscore
- Proactieve Betrokkenheid
- Voice of Customer (VOC)
- Klantadviesraad
- Digitale Ervaring
- Betrokkenheid